OUR ROLE
We led UX strategy, product design, and research across Ausventure’s digital ecosystem.
• A complete website overhaul to reduce drop-offs, clarify tour offerings, and boost qualified inquiries,
• A streamlined booking flow that guides travelers smoothly from discovery to confirmation
• A responsive & scalable design system to ensure consistency across desktop and mobile.
We crafted an experience that feels like more like a product, and less like a static website. We guided users through a flow designed for delight at every turn, building confidence as travelers explore and book.
A NEW DESIGN SYSTEM
We created a vibrant, adventurous design system for Ausventure Travel that stands out in a crowded landscape.
From responsive typography to color palette to iconography and motion, each element evokes the thrill of exploration while ensuring clarity and trust.
Archivo & Figtree
Experience Australia
& New Zealand.
Like never before.
You haven't dived,
till you dive in the
"
What stood out to you the most about working with us?
"Your professionalism, creativity, and attention to detail throughout the entire project have been exceptional. I especially appreciated the clear communication – it made the whole process smooth and enjoyable from start to finish. It’s been a real pleasure working with such a dedicated and talented team! I am beyond exciting for our new website to go live."
Anne Dressel
Founder, Ausventure Travel
A NEW HYPER-FOCUSED EXPERIENCE
We stripped away distractions to shine a spotlight on Ausventure’s two core offerings: Campers and Experiences.
Instead of forcing users through a complex navigation bar, we let them discover experiences & campers organically through contextual cues and progressive reveals. Each section flows seamlessly into the next, so travelers can dive straight into what matters most, choosing their perfect adventure.
Measuring KPIs
We simplified the inquiry flow and made it more intuitive, leading to more users completing the process without drop-off.
Before: Confusing form with too many fields
After: Clear structure = higher completion rate
Key info like pricing, availability, and route details were made more accessible — helping users stay on track and reducing abandonment mid-process.
Before: Users left mid-way due to uncertainty
After: Friction removed = more users reaching final step
We brought testimonials and press coverage into high-impact zones, reinforcing trust where it mattered most.
Before: Trust-building elements were buried
After: Clear, timely proof = more confidence to book
We clarified how to get in touch — via WhatsApp, forms, or email — especially during key decision moments, making help feel close and accessible.
Before: Users unsure how to follow up
After: Easy contact = more converted leads
Instead of forcing users through a complex navigation bar, we let them discover organically through contextual cues and progressive reveals.
Before: Narrow engagement and unclear browsing paths
After: Seamless flow = more curiosity, more clicks, and deeper exploration
The new design elevated Ausventure’s brand from a travel operator to a trusted trip-planning partner — professional, adventurous, and credible.
Before: Inconsistent or generic branding
After: Elevated design = higher trust & differentiation
